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PPC, or Pay Per Click, is a marketing strategy used in advertising where the company only pays for their advertisement when someone clicks on their ad. When you search for something in Google, Yahoo, or Bing, the first couple of links on a results page are the PPC ads. The items you see in the sponsored section on the right are also a part of PPC. Major search engines auction off key searched terms and phrases to companies who are willing to bid on them. Whichever company bids the most wins the opportunity to have their ads show up within the top results.
After a site wins the bid, the site is scanned to detect anything fraudulent. These search engines use an algorithm to determine the ad’s legitimacy and relevancy with the keyword. Once they are approved, they are placed in the sponsored section on the results page. Companies pay the agreed upon amount every time someone clicks on their ad. This is a great way to bring in traffic to your website and get your brand out there for people to see it. Most people won’t go past the first page of a site, so being one of the top websites displayed can have a huge impact on a business. Companies use this model to boost sales and to stay ahead of their competitors.
PPC is one of the most effective ways to promote a brand. Compared to SEO, PPC provides relatively quick results. A budget for these ads are set up ahead of time by a company. once your financial limit is capped off, the search engine stops running that add for the day. This method allows a company to promote their business on the most popular sites in the world and stay within the allowed budget. A broader and highly searched keyword will cost more per click than a less searched and narrow results-driven one.
Pay per Click is highly used in search engine sites but it can also be used on social media sites as well. Facebook is one of the sites that allow this. Social media is a great platform for companies to advertise their services or products. Sites like Facebook have become a large part of peoples’ lives and they go on these sites numerous times a day. This is perfect for companies to buy some advertisement space to sell their product and their brand.
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